Remote Digital Marketing Jobs and How to Land Them

Remote digital marketing jobs are common, right?

You’d think so. At the very least, online marketing positions give you the option to work remotely. It’s all about selling things online, after all.

When I started looking for my next full-time remote gig, I figured it was easy. The competition for any work at home job is fierce… but I’m a digital marketer. I have large skillset and experience to match. I thought I’d have my pick. To an extent, this was true. Yet most of the positions I applied for were office-based and location-specific.

Plenty of the positions I applied for had a “work from home” option. Usually one or two days a week. Compared to my current job, that just didn’t cut it. It’s a big leap going from a mostly remote setup to suddenly sitting at the same desk nearly every day. A MASSIVE leap.

Look at any standard job ad in the realm of SEO, social media or paid advertising. There are some exciting roles out there. Until you read…

Benefits: A beautiful office located in the heart of Berlin. Free coffee, tea, soft drinks, fruit snacks, games…

All well and good. If you’re comfortable in an office setup. For digital nomads or those who prefer remote working… it’s somewhat disheartening.

There’s an easier way to find remote digital marketing jobs

Don’t rule out remote-first jobs just because the competition is high. Chances are slim, but you never know. More importantly, remember: working in an office is the default. Most modern companies maintain outdated working methods because that’s what they know. Working remotely is slowly being accepted in many sectors. However, remote workers outside of the tech industry have organized “mobile” setups themselves… By asking for it.

Really? It’s really that simple?

Yes. Your prospective employer may say no… But really, that’s the worst they can say. Asking for a remote work environment is no different to asking about other perks or a bigger salary. Additionally, remote digital marketing jobs are best found in startups rather than big companies. Though if some corporate giant wants you, don’t be afraid to ask.

Successfully securing a remote setup

First things first: know what you want. Know exactly what type of remote setup you’re looking for. Do you want to be entirely remote? Are you happy to travel to their office at least a few times a year? Or… Do you mind going in on a weekly basis, one or two days? Perhaps you simply prefer having the option to work from home.

As with any position, read what they say about the job. Apply for it, sell yourself. Maybe slightly emphasis your remote working skills… But don’t overdo it. In addition:

  • As with any other job, emphasize your skills and how they can be applied to the position. Your employer doesn’t care about your desire to work from home. They care only about how you can contribute to the company.
  • Do not mention remote working straight off the bat. Only talk about it after you’ve discussed the role, your experience and your skills.
  • When you do discuss a remote setup, ask about their “work environment”. If you’ve held a remote position before, don’t be afraid to say it. Explain that it’s the style you’re used to.
  • Should your employer seem open to the idea, proceed.

This advice goes not just for online marketing, but any position that can theoretically be done from home. The main takeaway here is that you have to ask for some things. Remote digital marketing jobs are more plentiful than you think. You just need to be tactful!

Becoming a Digital Nomad – How Do You Make It Happen?

Becoming a digital nomad is often a slow, steady process. You don’t wake up one day and suddenly decide to start traveling and working remotely. For many, it happens gradually, step-by-step. Sometimes there are a few lucky accidents. For the most part, it is planned. The best part is that there are plenty of ways to switch over to the location independent lifestyle. For those interested in beginning this new adventure, there are several important points you need to cover before you jet off.

Any major lifestyle change takes a lot of mental and emotion energy. The nomad lifestyle is no different.

You can read all the blogs and articles you want on digital nomadism. You can follow the many well-known nomads on Instagram, Twitter, Facebook etc… But if you don’t actually take the steps yourself, you’ll still be sitting in that open-plan office.

If you want the nomad lifestyle, you need to be honest with yourself. Do I have the right skills to travel and work remotely? If not, do I have the attitude and initiative to learn them – and overcome the obstacles that may be presented to me?

And what are these skills?

  • The ability to put up with a high level of discomfort and frustration. As a nomad, you’ll travel a lot. You’ll plan trips that go awry. If you’re freelancing, you’ll deal with the trials and tribulations that it brings. You need to be incredibly stress-resistant. The same can be said for physical comforts: get used to sleeping on sofas, futons and having to use your mobile data efficiently.
  • The ability to be alone. Being a digital nomad means being alone sometimes. You’ll go to a new place, make lots of great friends and then leave again. Sure, you’ll stay in touch with them. Maybe meet them again occasionally. When you move on to your new residence though, you’ll need to make a whole new group of friends. And that’s not to mention the reduced contact you’ll have with friends and family in your home country.
  • The ability to work independently. You’re not just a digital nomad: you’re a remote worker (whether freelance or employed). You need to take your work seriously. You need to be proactive and disciplined: your clients and your company are counting on you. They won’t be looking over your shoulder. Additionally, they won’t accept many excuses for not handing in work on time or being communicative.

You must either have these traits or be willing to develop them. If you’ve never travelled much, then this lifestyle will be a big change from what you already know.

The first (basic) steps to becoming a digital nomad

If your job ties you to one place, becoming a digital nomad is impossible. If you work as a nurse in a hospital, for example… Well, they kind of need you there. You can’t fix bandages and take blood tests without being present. Not yet, anyway. If you work in a shop – the same applies. And a great many other places.

For some, switching to this lifestyle also means changing careers. And that can be a HUGE leap.

On the flipside, you may have an in-office job where you don’t leave your desk. Literally everything you do is on a computer. You’re surrounded by colleagues and you travel to that office daily. Good examples are accountants, programmers and even project managers.

The change here won’t be as big, but you may have to argue your case with your employer. Which brings us to the skills of remote working. And I would say…

One of the most important telecommuting skills is communication. Effective remote working is sloppy at best without consistent, clear communication.

When switching to a remote work environment, you must make sure…

  • You’re GOOD at clearly and proactively communicating over text, voice call, video call and email… Whatever method of communication your clients/employer needs.
  • If you must change careers, see how many of your skills can be transferred to a remote work environment. Are you a good copywriter? A visionary graphic designer? Or are you a diligent account? All of these are standard, well-paid remote jobs.
  • Know what you are looking for in a remote job (not just the other way around). In truth, it’s not that different from finding a regular one. You’re just not going to be physically present.
  • If your current job can theoretically be done remotely, see how easy it could be to make the switch. Your current employer may surprise you.

Remember: Having a remote job (whether employment or freelance) is an integral part of being a digital nomad. If this is unfamiliar territory to you, get learning!

Beyond work, know what the digital nomad lifestyle entails

You don’t truly know if you like digital nomadism unless you try it.  But let’s just say you’ve managed to become location independent. You work from wherever you like: your home, a coffee shop, whatever. You’ve got a full-time remote job, or perhaps a couple of steady clients. What then? Well, now it’s time to move.

This means being organized. You have to book flights. Take care of visas. If traveling to a country that doesn’t speak your language, you may have to learn a few words and phrases in a foreign tongue.

Becoming a digital nomad is about becoming a traveler. For many, it’s their first step on the path to becoming a global citizen. It can a beautiful, enriching and exhilarating experience. But you have to put the work in.

I Didn’t Appreciate the Benefits of Working Remotely… Until I Lost Them

At one point in my early career, I got bored of working remotely. I’d never worked in an office, so I was willing to try it out. I’m glad I did – but I will say I’m also glad I took up remote working again. After working two years in a standard office job, I started to sorely miss the benefits of working from home.

I seriously appreciate the benefits of working remotely now. It’s not something I’ll take lightly again… However, my two-year experience in an office was invaluable. It taught me a lot about different working styles, dealing with different people and how I can improve my general productivity.

After all, I thought the experience of working in a brick-and-mortar company was invaluable. Back then, I thought my CV was lacking because I had only been “freelancing” for a couple of years (years later, a job coach specifically told me not to play down my experience as a freelancer).

“Besides,” I thought, “I’ll obviously get paid more, get better benefits and be taken more seriously…” All for showing up at a specific time, sitting at a specific desk and keeping up appearances.

So I gave up freelancing and went straight into my first 9-to-5 job. And you know what? It wasn’t so bad: stable money, health benefits, even subsidized transport. It was great!

The first thing to go… Enthusiasm

I never liked school. Don’t get me wrong: I really enjoy learning. In digital marketing, you have to keep updating your knowledge. But I didn’t actually enjoy going to school and being in the same place every, single, day. My new office was the same: I sat at the same desk for two solid years.

This type of routine works well for a lot of people. It gives them a sense of structure. Unfortunately, it made me feel trapped. All of my days blended into one. I lost track of time: life became a series of getting up, coffee, sitting, typing, lunch and going home…

The work was interesting, to a point. But that paled in comparison. I began to dream of days when I’d use my remote working benefits to sit in a new café down the street… Or take my laptop and work from a hotel room in Portugal.

“Forget it,” I told myself, “you’ve a proper job now. And more money than you’ve ever had. This is what “grown up” work is like. Deal with it.”

I realized how independent working remotely had made me

Remote work had turned me into a self-starter. As a freelancer, I had to be organized and make sure I knew where my work was coming from. I had to hit people up and do a bit of marketing. There was no one on my back to get me to do things. I had to be my own boss.

Working in that office had turned me into something else. I became content to wait for tasks. If there wasn’t much to do, we’d sit around and chat. I lost my proactivity… And only waited for directions from my manager.

Basically… I turned into an office drone.

Two years after started, I asked to switch to a remote working set up (Germans like to call it “home office”). It worked out well… Then I found a new job and thankfully, I can be as remote as I like.

I will never take remote working for granted again!