Even if it isn’t your main field, selling anything online involves at least some digital marketing knowledge. You don’t have to be a SEO expert or even the world’s best copywriter (you can hire people for that).
On the flipside, you may find online marketing interesting and want to break into the field. Additionally, you may want to learn as much as possible.
And that’s when many people find…
…that with the amount of information out there, learning even the basics of online marketing can seem overwhelming.
Most books and articles about digital marketing (especially for beginners) often seem to skip this rather important lesson.
But it’s true – there is a TONNE of info out there. It can seem intimidating for anyone starting out. So, whether you’re a beginner, want to promote your services or sell a product… Take these three points into account.
Endgame & Experience: What digital marketing beginners must consider
1. Remember – It’s all about the goal
Forget about becoming an online marketing wizard. It’s a tool: learn to use that tool effectively in a what that it helps you achieve your goal. If you’re setting up a blog for example, your goal is to get readers.
And in this case, there are two things you can do:
- Write/create engaging, helpful content that speaks to your target audience.
- Share it – that’s where you can look into relevant social media sites, and simple strategies to attain more readers.
If you’re feeling overwhelmed about where to begin, sit down with a blank piece of paper. Think about what you want to achieve, then write it down. Now, think of at least two ways you could reach that goal.
If you can’t think of it, search for the information.
For example, if you’d like to expand your blog’s readership, you could search “ways to expand traffic to a blog”. Don’t completely ignore any other information the resources supply to you, but don’t get too bogged down in it. Stay focused!
Wisdom comes with age (aka., experience)
Of course, this advice isn’t just for digital marketing beginners. I’m talking to the more experienced marketers out there, too. Sometimes it is helpful to sit back, reflect on experience and realize that you already have the resources to tackle the current problem. You’ve just got to pull it out of your mental filing cabinet.
The more you promote, the more you research and think of different ways to expand your product’s reach, the better you’ll get. You WILL make mistakes along the way. Don’t fret if you’re not reaching your goals in the early stages.
Using blogs again as an example, don’t worry if your first ten posts only get a couple of views/likes. You can always recycle old blog posts – if the content is still relevant. You can still update them.
If your site isn’t optimized well, you can run an audit and fix the issues. With time, testing and seeing results… You’ll get better and develop a feel for what works and what doesn’t.
KISS (Keep It Simple, Stupid)
Simplicity is the key to being focused. Even in digital marketing, where many things seem hopelessly complicated. If you’re settling down to write an engaging post – focus on that post’s topic! Don’t go off on tangents. Don’t suddenly panic and start adding more keywords, shoving them in places where they decrease the quality of the content.
(Tip: You can do that later, in peace and quiet. If you feel it will add something and increase traffic!).
In terms of keeping things simple, I’ll use affiliate marketing as an example.
By design, affiliate marketing is ridiculously simple. You’ve got a link to a product or service. Another person clicks on it, makes a purchase… Voila! Fancy monies.
Your task here is to promote that link as much as possible. To maximise profit. It’s done in countless ways, and that’s where it gets complicated – paid advertising campaigns on various networks (Taboola, Outbrain, Facebook) or through organic search, or through social media… The list goes on.
It’s just important not to lose sight. Digital marketing can be overwhelming to beginners due to the volume of what it encompasses, but in the end the goal is the same – expand reach, promote presence and sell. Focus on these goals, educate yourself and it will come to you.